Members-only Customer advocacy Essential customer advocacy metrics your team must track The metrics we use are not just numbers on a page; they're the musical score that guides the orchestra, ensuring that each note resonates with precision and grace to create a captivating experience for our audience—our valued customers....
Members-only Customer advocacy How customer advocacy drives long-lasting customer success Do you know what's the key to building a loyal customer base? It's called customer advocacy, and it's a game-changer for businesses worldwide. So, buckle up, and let us tell you all about it....
Members-only Customer advocacy How customer referrals can drive loyalty and growth Imagine a world where your most ardent advocates become your most powerful customer success force, effortlessly driving exponential retention and expansion through the sheer power of their enthusiasm....
Members-only Customer advocacy How to make customer advocacy a customer-centric partnership Feast your eyes on a brand-new customer advocacy framework that empowers customers, shifts from one-sided to mutually beneficial partnerships, and leverages customer-led referrals to drive business growth....
Members-only Customer advocacy The CSM: Transforming clients into passionate brand advocates You know it, I know it – customer success goes way beyond mere service delivery. It's about cultivating deep, meaningful relationships that transcend traditional business transactions....
Members-only Customer advocacy How to turn happy customers into loyal brand advocates Any customer success professional will tell you that a large part of their role entails making their customers happy. Although professionals in sales, support, and management will say the same, customer success is focused on helping your clients reach their goals....
Members-only Customer advocacy How to identify and grow your champions in a client’s organization One of the key success factors for customer retention is having a strong champion on the client’s side. Champions are responsible for driving the adoption of your product, getting buy-in from the team, helping employees to get on board with it, and more....
Members-only Customer advocacy How can customer advocacy boost your business' success? While there’s no doubting the role of customer acquisition in business, it isn’t necessarily an area you should prioritize the most....
Members-only Membership content How to create an effective voice of the customer (VOC) program The topic of this article is all about creating an effective voice of the customer program. I’m going to show you some effective strategies for implementing an effective VOC program in a few succinct steps, focusing specifically on...
